Entries by Jennifer Rasnick

Sales objections and… Success and…

Sales objections and …Service problems Sometimes we have to wear our sales hat and other times not. But where’s that dividing line? Ironically in some (admittedly rare) selling situations we may not have to. And just as oddly there are those non sales situations where we better have it tightly fastened and ready to use! […]

Who’s the… Perfect can be…

Who’s the …salesperson now? Listing the most essential skills to be successful in our business is challenging. Of course there’s product knowledge and the need to fully understand the application of your products. And who would dismiss the criticality of knowing how to trouble shoot all manner of results and mechanical problems? But maybe the […]

It isn’t easy or… Business ends…

It isn’t easy or…even always pretty! Being an effective manager takes a pretty broad range of skills. First and probably foremost it requires extensive knowledge of the task that’s being overseen. Then it relies on having the ability to communicate in clear language to articulate the actions being directed so that associates understand exactly what’s […]

Preventive maintenance…You can Expect…

Preventive maintenance …And important fixes Where it concerns the preventive health of our customers’ equipment, we’re pretty disciplined about seeing that it’s kept in proper order. We’ll replace curtains before they get too raggedy and take care to replace those squeeze tubes pretty regularly. But in the case of a much more important kind of […]

Members by… The season for…

Members by…the numbers… Team members come with different skillsets and abilities but perhaps most importantly they differ in their level of initiative. Let’s classify them with the numbers one through four. Take a number one type first. He’s the guy who sees a task that needs doing and simply does it. No need to tell […]

Clean front door…Hit the gas…

Clean front door…Equals a clean kitchen The patrons of our hospitality and foodservice customers don’t know if the kitchen preparing their food is clean or dirty. But if the entry area, or pretty much anywhere in the front of the house isn’t spic and span they just might think that what they can’t see elsewhere […]

Bugs, dollars…Climbing the ladder…

Bugs, dollars…And their ties We can – and generally do explain how quickly bacteria can reproduce to those catastrophic levels and most importantly how critical it is to use our sanitizer correctly. For example, we probably explain how, if food debris – or even its’ film isn’t removed, a disinfectant solution can’t actually contact the […]

Can he do it…Bugs, population and…

Can he do it…And will he? When it’s time to add that new team member we tend to make a mistake by looking for only one aspect of the job’s requirements. Maybe that explains why so many hires don’t turn out as planned. That myopic focus has to do with paying almost exclusive attention to […]

Clean words and…. References and…

Clean words and their meanings Sparkling clear, squeaky clean, bright white, streak free … all of them and more are phrases we use pretty much every day to describe the results we deliver for customers – and promise to our prospects. While everyone generally knows what they mean, they’re not defined or specific. But when […]