Entries by Jennifer Rasnick

Time and territory…Converting disinterest…

Time and territory…efficiency and stress We generally all agree it’s a great idea, but just as generally we often don’t do it. The reasons are varied. Like … “It won’t really work for me” or “I don’t have the time to do it”, or “It’d be good for other territories, but not mine”. That “thing” […]

Happy Thanksgiving 2025!

Thanking our customers for their business is something we probably do less often than we should. Most users of any product or service appreciate a sincerely expressed acknowledgement of their patronage even more than we might imagine. For both good and bad we’re prone to focus that sort of expression on the Christmas season. But […]

Information and…Wasted time and…

Information and …Hitting the ball When we pitch service as our greatest strength does that impress that prospect? When we mention that we only live fifteen minutes away insuring quick response time for emergencies, does he care? If we say that we’ll deliver sparkling tableware or white, bright great smelling linens is that a winning […]

Tariffs, inflation and…Clean first…

Tariffs, inflation and…Adjusting your prices Okay so we’re not importers who’re directly impacted by tariff costs. But the cost of doing business has probably increased since you last adjusted your prices. The result has almost certainly been real erosion of your bottom line. Over the last couple of years we’ve seen all manner of our […]

What to offer…Chlorine test strips and…

What to offer…vs. what we’d take So you’re in a unique position. An attractive four unit nursing home prospect has put their business up for bid. Luckily you just happen to have a friend on the inside who’s provided you with the incumbent’s pricing. And to your glee, you find it’s ten percent above what […]

Hot, hot and…Decisions and even…

Hot, hot and…Not so hot So how hot does that final rinse really have to be? Of course we understand that public health standards require 180F. But we also know that occasionally that temperature can aggravate conditions like water with high total dissolved solids. There the rapid flash drying it allows can cause the solids […]

Bananas and…Advise and….

Bananas and…Pealing challenges So your nursing home chain just announced they’re opening up their business for bid. They say it’s got nothing to do with dissatisfaction with you – they just want to be sure they’re getting the best deal available. And the buyer even says they hope your proposal will top any others. So […]

Our angels and…Take ten minutes…

Our angels and…Listening to them While it’s certainly not a regular occurrence, once in a while we have the pleasure of experiencing an account we lost a few months ago coming back hat in hand. The question is how to handle it. It’s certainly understandable that with our still raw feelings our darker angel side […]

More paperwork…Forgotten stuff…

More paperwork…we don’t like We all dislike writing service reports. They take too long to prepare and the chef who we need to sign off is too busy to do much more than scribble his name. What’s worse, he’s unlikely to pay much heed to the suggestions you’ve made about problems that are beyond your […]

Those pesky…Here we go again…

Those pesky…WATCH principles How soon we forget – or more correctly overlook some of the lessons we learned as newbies. Take the principles of cleaning where we learned that cleaning effectiveness was the result of achieving the ideal balance between its five foundational ingredients of: water, mechanical action, time, chemicals and heat. We learned that […]