Entries by Jennifer Rasnick

Time to listen…Knowing it and…

Time to listen…Time to switch? Ever heard the baloney line that sales objections are just the buyer saying, “I want (or need) to know more”? Well, you know better. Almost certainly the simple truth is that they’re just trying to fend off your effort to sell them. But there is a small kernel of truth […]

Cold, freezing and…Successful Postmortems…

Cold, freezing and…dealing with it Yep, it’s cold out. And while keeping your sidewalk cleared so the neighborhood Karen doesn’t “remind” you, there are the cold weather business issues do deal with as well. Like taking that titration kit in the house at night and of course the occasional detergent popsicle to deal with. There […]

Can great times…Roses, hilltops…

Can great times…be a problem? It’s might seem like a bit of an oxymoron to say that great times can be damaging to the bottom line. How can that be? After all if sales are booming and profits are exceeding expectations what could possibly go wrong? The problem: simply that human nature being what it […]

Perfect or good…Success, repetition and…

Perfect or good…a tricky choice? Striving for perfection is always a good thing. If we were in hospital prepping for heart surgery, we’d sure agree that we’d want the surgeon fixing that wonky heart valve to be thinking that way! While aiming to achieve perfection – even in the everyday is laudable, if it’s seen […]

Resolutions and…Practice makes perfect…

Resolutions and…better goals New Year resolutions. We often make them too optimistically and later realize they’re not achievable so we write them off – maybe even before we’d really begun tackling them. Business goals can fall victim to the same problem. But if we’re disciplined about creating goals that are believable, achievable and measurable we […]

Budgeting made….Handling with the….

Budgeting made…Easy (er) If you don’t know where you’re going, you’ll still end up somewhere. The “where” is the question. When it comes to how 2025 will end up, we may or may not like the destination. But the chances of liking it are measurably better if we have a reasonable plan (budget) to get […]

Merry Christmas – Soapy Edition

  It was that time of the year again. Soapy and the misses were making their way north to spend Christmas with Soapy Junior, his bride and the grandkids. It was a pretty long trek from the sunny south where he’d finally dropped anchor in retirement but seeing family and old friends was well worth […]

Get more information…One more time…

Get more information…Deliver better service When that emergency call comes in, it’s time to pause. Of course the customer on the other end is more often than not either worried, angry or panicked. That pause, can pay off – but only if we use it to get more facts so that we can better understand […]

What’s behind…Over and under…

What’s behind…door number one? Every time we get out of the car, open that prospect or customer’s door, we’re entering territory that’s either totally uncharted or that’s at least somewhat unknown. The people on the other side of it might be having the best … or worst day ever. That means that we have to […]