Pesty pushiness vs…Water, chemicals…

Pesty pushiness vs…passive persistence

While persistence is an admirable trait, it can also be a bit of a negative if we cross the line between practicing diligence and being, well bothersome.

Maybe the better idea is to practice a form of passive persistence. Doing that can result in earning respect for being disciplined in our follow up, but not being so pushy as to warrant being someone they want to avoid. It’s a fine line and treading it can be hard, but it’s absolutely doable.

It’s the difference being making our prospect call backs often, but not too often. One way to avoid doing that is to use less direct forms of communication. Perhaps it’s a text or email that we send between (or instead of) making that physical call. Those methods are certainly less dramatic than an in-person call, but they can keep us in their good graces and keep us and our idea in front of them.

And in that communication, rather that push the issue directly maybe we only need to ask if it’d be okay to stop by in two weeks. Get an okay there and the door is open. And if they push it off for a month that’s okay too because at least you now have an agreed timeline.

The bottom line is that there are ways to be persistent without pushiness. And using a less direct approach can reinforce our better ideas while maintaining the goodwill we very much need to cultivate the open (and receptive) mind of our prospects.

Water, chemicals …And softening

We all understand that the low water levels are used in the suds and bleach cycles to capitalize on the higher mechanical action by lessening the cushioning effect of higher water levels. Of course, there’s also the fact that less water means a higher effective concentration ration of chemicals to water in those cycles.

But is that also the case for that final rinse – where we’re using soft/sour and a lower water level?

Well, the answer is yes, yes and no. Yes, the lower water level benefits the final rinse cycle’s mechanical action. And yes, the souring component of the soft-sour blend is more concentrated because of that lower water level.

But for the softener component the answer’s no.

There less water doesn’t increase the effective concentration of the softener component because it doesn’t significantly dissolve in the water.

That’s because it’s an insoluble type of oil that floats on the surface of the bath. And as the water, with that softener component largely floating on its’ surface passes through the fabric, it coats the fibers and softens them.

Next up: The temperature curve.